Initially, major cities were represented on Victoria's Provisional Committee for the Red Cross, and branches sprung up across the State. Branches reported to the Victorian Division, and Annual Reports. As many began to disband in peacetime, branches were reviewed in the mid-1920s. In World War II, they were boosted when Philadelphia Robertson became Director of Branches, with other prominent appointments following, and a greater regional focus in the 1960s. By the late 1990s, branches, and six administration zones, came under Services and Membership. In 2003, development of Membership and Volunteers warranted a separate section. Branches have been particularly active in local fundraising and community services.